B2B Wholesale Marketplace
Custom marketplace replacing Shopify for B2B wholesale. Smart inventory matching across 500+ vendors, $2M+ monthly GMV.
The Challenge
The founders had a working Shopify-based setup that they'd outgrown. They needed real inventory matching between buyers and suppliers, and Shopify couldn't handle multi-vendor workflows without expensive third-party apps and constant manual reconciliation.
What We Did
Custom marketplace platform with smart inventory matching. Suppliers tag their inventory with attributes (size, grade, availability), buyers filter by them in real-time. Elasticsearch powers the matching. Built a supplier verification flow to vet new vendors before they can list. Buyer dashboard shows availability and pricing across multiple vendors simultaneously — something Shopify couldn't do without heavy customization.
The Result
$2M+ monthly GMV within 6 months of launch. 500+ active vendors onboarded. Conversion rate improved 35% compared to the Shopify version. Order processing time dropped by 60% — mostly because buyers can now see inventory across vendors in one view.
What We'd Do Differently
The supplier onboarding flow went through 3 major iterations. First version was too manual (required phone verification for every vendor), second was too loose (got some spam listings). Current version balances automation with manual review for flagged accounts.
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